Privacy Policy

1. Pet 24
Pet 24 Tags Limited, company number 12550208, registered office The Verry House, Chine Crescent Road, Bournemouth BH2 5LQ. Pet 24 is registered as a data controller on the UK Data Protection Register, registration number ZA810748
2. Data Protection
This Privacy Policy explains how and why we use your personal information when we send you information in the post, when we contact you electronically and when you access our website or social media platforms.
This Privacy Policy applies to all personal data gathered when you engage with Pet 24 as a customer, service user or as an enquirer. If you have any questions about what’s detailed here or want to know more about how we’re making privacy a priority, please get in touch with us as we want to make sure you are comfortable with how we manage your personal information.
3. Why we collect your data
As a company returning straying pets to their owners, it is important for Pet 24 to be able to collect your data so that we can deliver our service to you and also to maintain contact with you and inform you of our services.
4. Types of personal data we collect
Here is a list of the types of information we collect from you:
Your first name or initial, and surname
Your email address
Your telephone numbers and those of others you give to us
Your postal address
A record of our communications with you
Your communication preferences
Information about your pet, such as their name, species, gender, behaviour and medical conditions.
Photography and videography of your pets that you may provide to us from time to time.
We collect personal information from you when you visit our website, interact with us via a social media platform and when you directly contact us.
We don’t store any of your payment details either online or through cheques. Instead, we’re given a transaction ID by our payment processor to complete the transfer, or the cheque is banked without your bank details being stored.
5. Managing your preferences – how we contact you
You can control how we stay in touch with you by unsubscribing from any marketing emails you may receive or by contacting us by email at or by telephone on 0333088 2424 to express your requirements or by writing to us at Pet 24, The Verry House, Chine Crescent Road, Bournemouth BH2 5LQ.
6. How we use your data
Your personal data may be used to help us effectively deliver our services to you. Pet 24 will never share or sell your data to unauthorised companies or organisations. We may use images and stories that you provide us to share with others via our website or on social media platforms.
7. How the law applies to us
From 25th May 2018, the new General Data Protection Regulation (GDPR) applies to our collection and use of your personal data. Under GDPR Pet 24 is required to have a legal basis for processing for both collecting and using your personal data. We will use this legal basis for processing if we feel that the use of personal data is legitimately in the interests of providing our service provided there is no disproportionate impact of our activities on you.
This legal ground for processing means that we can process your personal information if we have a genuine and legitimate reason for doing so, and that reason is not overridden by your rights and interests as an individual.
8. How long we store your information
If you registered your details with Pet 24 to receive our service to protect your pet or pets, we will keep the information you gave us until such time as you cancel the service or otherwise request that we remove the data we have stored.
9. Data storage
Personal information we collect is stored and encrypted within our secure information technology infrastructure to provide the highest level of security.
10. Your Data Protection rights
You can object to Pet 24 processing your data if it’s causing you distress, or if the information is inaccurate, or if you object to the marketing messages, or if you would simply like it removed from our IT infrastructure.
Those rights regarding your personal data are as follows:
The right to access a copy of your personal information that we hold
The right to object to our processing of your personal data, if our doing so causes you distress
The right to prevent us processing your data for direct marketing purposes
The right to object to decisions being taken using automated means that includes your personal data
Your right to have inaccurate personal data rectified, or destroyed
Your right to have your data erased from our IT infrastructure
The right to data portability
The right to be informed
You can find out more about your personal data rights in the UK from the Office of the Information Commissioner
11. Cookies
When we provide services, we want to make them easy, useful and reliable. When you visit our website, we may place small amounts of information on your device, for example, computer or mobile phone. These include small files known as cookies. They cannot be used to identify you personally. These pieces of information are used to improve services for you. They may help us to recognise your device so you don’t have to give the same information several times during one task. They may also recognise that you may already have given a username and password so you don’t need to do it for every web page requested, or they may help us to measure how many people are using services, so they can be made easier to use and there’s enough capacity to ensure they are fast. You may refuse to accept cookies by activating the setting on your browser which allows you to refuse the setting of cookies. However, if you select this setting, you may be unable to access certain parts of our website. Alternatively, if you do not consent to our use of cookies, please do not continue to use our website.
12. Your information
You can always request a copy of all your personal information that we store, free of charge, any time by writing to:
The Data Protection Officer, Pet 24, The Verry House, Chine Crescent Road, Bournemouth BH2 5LQ or by emailing
13. Notification of changes to this Privacy Policy
This Privacy Policy may change from time to time. For example, we will continue to update it to reflect new legal requirements. Please visit this website page to keep up to date with the changes to our Privacy Policy. This policy was last updated on 18th November 2020.
14. What to do if you are not happy
In the first instance, please talk to us or contact us directly so we can help resolve any problem or query. You can reach us by email at or by telephone on 0333 088 2424 to express your requirements or by writing to us at Pet 24, The Verry House, Chine Crescent Road, Bournemouth BH2 5LQ.
You also have the right to contact the Information Commissioners Office (ICO) if you have any concerns about Data Protection using their helpline 0303 123 1113 or at